The 2026 K-BEAUTY EXPO KOREA, one of Korea’s leading B2B beauty trade shows, will take place from October 15 to 17, 2026, at KINTEX Exhibition Center 1, Halls 3–5, in Goyang, Gyeonggi Province.
Now in its 18th edition, the annual beauty exhibition brings together companies and buyers from across the cosmetics and beauty industry. The event focuses on showcasing the latest beauty industry trends while helping Korean beauty companies expand their domestic and international sales channels.
As of October 3, just 12 days remain until the exhibition opens.
18th Edition of K-BEAUTY EXPO KOREA
The 2026 K-BEAUTY EXPO KOREA covers a broad range of beauty-related products and services, making it a comprehensive platform for businesses looking to enter or expand within the Korean and global beauty markets.
Exhibition categories include:
- Cosmetics and skincare
- Haircare and hair products
- Nail products
- Aesthetic and beauty equipment
- Body care
- Smart beauty technology
- Inner beauty
- OEM and ODM
- Cosmetic ingredients
- Packaging
- Medical beauty and related services
The exhibition aims to connect Korean beauty companies with buyers, distributors and business partners from around the world.
This year’s event has also been selected as a UFI-certified international exhibition, further highlighting its position within the international exhibition industry.
Official K-BEAUTY EXPO KOREA Website
Global Buyer Matching Is at the Heart of the Exhibition
One of the key features of K-BEAUTY EXPO KOREA 2026 is its focus on business matchmaking.
Rather than simply displaying products, the exhibition provides opportunities for participating companies to meet potential buyers and explore actual business opportunities.
Export Business Matching
The exhibition will host one-on-one export consultations with overseas buyers invited by KOTRA.
There is also a PRE-MATCH export consultation program for overseas buyers who attend the exhibition independently.
These programs are designed to help Korean beauty manufacturers and brands establish contacts with international buyers and explore opportunities for exports and overseas distribution.
Domestic Distribution Buyer Meetings
The exhibition also invites MDs and purchasing representatives from major Korean distribution companies.
For participating brands, these meetings can provide opportunities to discuss product placement, distribution partnerships and potential entry into domestic retail channels.
Conferences and Beauty Industry Seminars
In addition to the exhibition floor and buyer meetings, visitors can participate in various conferences and seminars covering beauty industry trends and related topics.
The official event website lists several additional programs, including:
- Conferences and seminars
- We Start BeautyFull
- Beauty Wellness Zone
- Special events
- Photo booth
- MD’s Pick
These programs add an educational and experiential element to the business-focused exhibition.
Consumer Experiences and Product Promotion
Although K-BEAUTY EXPO KOREA is primarily a B2B trade show, general consumers can also enjoy various activities at the event.
Participating companies will have opportunities to promote and sell their products directly to consumers, while visitors can experience a variety of beauty products and services at the exhibition.
The event will also feature BeautyFull, a social contribution and promotional program designed to support participating companies while providing additional opportunities for consumer engagement.
As a result, the exhibition is relevant not only to beauty professionals and buyers but also to consumers interested in discovering new Korean beauty products.
2026 K-BEAUTY EXPO KOREA Visitor Information
The 2026 K-BEAUTY EXPO KOREA will be held for three days, from Thursday, October 15, through Saturday, October 17, 2026.
The exhibition will be open from 10:00 a.m. to 5:00 p.m. each day.
| Information | Details |
|---|---|
| Event | 2026 K-BEAUTY EXPO KOREA |
| Date | October 15–17, 2026 |
| Opening Hours | 10:00 a.m.–5:00 p.m. |
| Venue | KINTEX Exhibition Center 1, Halls 3–5 |
| Address | 217-60 Kintex-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do, South Korea |
| Admission | KRW 20,000($14) |
| Pre-registration | Free admission |
| Phone | +82-31-995-8844 |
| kbeautyexpo@kintex.com | |
| Official Website | www.kbeautyexpo.com |
Pre-Registration Is Recommended
The standard admission fee is KRW 20,000($14), but visitors who complete online pre-registration can enter free of charge.
International buyers, beauty professionals and general visitors planning to attend should therefore register through the official website before arriving at KINTEX.
The official website also provides useful information for planning a visit, including the exhibition floor plan, show guide and directions to the venue.
Checking the exhibitor list and floor plan in advance can help visitors identify the companies they want to meet and create a more efficient itinerary.
Exhibitor Information: Booth Fees and Registration
Companies considering exhibiting at the 2026 K-BEAUTY EXPO KOREA should also review the booth fees and participation requirements.
The participation fee for a raw space booth is KRW 3.2 million per 3m × 3m booth, excluding VAT.
The fee covers the exhibition space only. Exhibitors are responsible for arranging and paying separately for booth construction and related setup.
The deadline for several additional services, including facility fees, export consultation programs and auxiliary facility applications, was September 4, 2026.
Companies interested in joining the exhibition at this stage should therefore contact the organizer directly to check whether any exhibition space remains available.
More Than 510 Exhibitors and 10,000 Overseas Buyers
According to the figures displayed on the official K-BEAUTY EXPO KOREA website, the 2026 event is expected to feature:
- More than 510 exhibiting companies
- More than 10,000 overseas buyers
- More than 40,000 visitors
These figures reflect the growing international interest in Korean beauty products and the role of the exhibition as a business platform connecting Korean beauty companies with international markets.
With the global popularity of K-beauty, the 2026 exhibition is expected to attract companies seeking export opportunities, overseas distributors, retailers, beauty professionals and consumers interested in Korean beauty products.
Why Visit K-BEAUTY EXPO KOREA 2026?
For international buyers and beauty industry professionals, the exhibition offers an opportunity to discover Korean beauty brands and manufacturers in one location.
Key reasons to attend include:
- Meet Korean beauty companies and manufacturers
- Discover new K-beauty products and brands
- Connect with overseas export buyers
- Meet Korean distribution and retail MDs
- Explore OEM and ODM opportunities
- Learn about the latest beauty industry trends
- Experience new cosmetics and beauty technologies
- Explore potential partnerships and distribution channels
For companies looking to source Korean cosmetics or establish partnerships with Korean beauty manufacturers, the event provides a concentrated opportunity to meet multiple potential business partners during a single visit.
Final Takeaway
The 2026 K-BEAUTY EXPO KOREA will take place at KINTEX from October 15 to 17, 2026, marking the 18th edition of the major Korean beauty exhibition.
With more than 510 expected exhibitors, international buyer programs, domestic distribution consultations, conferences and consumer-focused activities, the event is positioned as an important meeting point for the Korean and global beauty industries.
For overseas buyers, distributors and beauty professionals interested in Korean cosmetics, K-beauty brands, OEM/ODM manufacturing and beauty industry trends, K-BEAUTY EXPO KOREA 2026 is an event worth adding to the October business calendar.
Visitors should complete online pre-registration in advance to receive free admission and check the official floor plan and exhibitor information before visiting KINTEX.
Visit the Official K-BEAUTY EXPO KOREA Website
Frequently Asked Questions
When is K-BEAUTY EXPO KOREA 2026?
K-BEAUTY EXPO KOREA 2026 will be held from October 15 to 17, 2026.
Where is K-BEAUTY EXPO KOREA 2026 held?
The exhibition will take place at KINTEX Exhibition Center 1, Halls 3–5, in Goyang, Gyeonggi Province, South Korea.
Is K-BEAUTY EXPO KOREA free?
The standard admission fee is KRW 20,000, but visitors who complete pre-registration can enter free of charge.
Who should attend K-BEAUTY EXPO KOREA?
The event is particularly relevant to international buyers, distributors, retailers, beauty professionals, manufacturers, cosmetics brands, OEM/ODM companies and consumers interested in K-beauty.
What products are exhibited at K-BEAUTY EXPO KOREA?
The exhibition covers cosmetics, skincare, haircare, nail products, aesthetics, body care, smart beauty, inner beauty, OEM/ODM, ingredients, packaging and medical beauty services.
How can companies participate as exhibitors?
Companies interested in exhibiting should contact the event organizer to check current booth availability and participation conditions. The standard raw-space booth fee is KRW 3.2 million per 3m × 3m booth, excluding VAT.