If you’ve been curious about K-beauty, Korean snacks, or K-pop, tomorrow is your final chance to see it all in person.
Korea Expo LA 2026 runs through Saturday, October 24 at Magic Box in Downtown Los Angeles.
This is the first time the Korea Expo has come to the United States, following earlier editions in Paris, Osaka, and Tokyo. According to Korea Daily, more than 2,000 visitors attended on opening day, exploring over 100 booths of Korean beauty, lifestyle, and food brands.
1. Event Details
- Event: Korea Expo LA 2026
- Final day: Saturday, October 24, 2026
- Hours (Oct 24): 10:00 AM–4:00 PM (last entry 3:30 PM)
- Venue: Magic Box at The Reef, 1933 S. Broadway, Los Angeles, CA 90007
- Admission & registration: See the official registration page for current entry requirements
2. What to Look For
K-Beauty: Skincare, makeup, and haircare from Korean brands, including live K-beauty showcases.
K-Food & Coffee: Instant food tastings and a specialty coffee zone.
K-Pop Stage: Live performances throughout the event. K-pop singer Ailee appeared on opening day.
First Looks: Organizers say some brands are previewing products before they reach U.S. shelves.
For Industry Visitors: The expo includes consulting and business matching sessions, an influencer meetup, and a strategy seminar for brands exploring the U.S. market.
Exhibitors, performances, and sampling may change. Check the official site for confirmed programming.
Getting There
Magic Box is on the 2nd floor of The Reef complex. By Metro, take the A Line to Grand/LATTC Station. Several bus lines also stop nearby; see Metro for schedules. Check the venue page for parking details.
Quick Tips
- Arrive before 3:30 PM, since last entry is earlier on Saturday.
- Ask exhibitors about payment methods and show-only deals before you buy.
- If you’re new to K-beauty, start with hydrating toners, serums, and sunscreens. They’re easy to compare across brands.
- Don’t confuse this with K-EXPO USA (May, LA LIVE), a separate event.
Final Thoughts
Whether you’re a longtime K-beauty fan, a curious first-timer, or a beauty professional scouting new brands, Korea Expo LA is a rare chance to meet Korean brands face to face in LA.
What are your favorite Korean skincare and makeup brands?
Peter Yang